Prime Day deals are here, and so are the Prime Day scams. Here’s how …

Amazon Prime Day is in full swing, with the online retail behemoth promising thousands of deals to its more than 150 million Prime members.

But the two-day event is not just a prime opportunity for savvy shoppers. According to the Better Business Bureau of Chicago and Northern Illinois, scammers are jumping on the bandwagon to steal bargain hunters’ money and identities.

That’s especially true with Amazon’s new “Invite Only” feature, which requires Prime members to request invitations to purchase certain items on deep discount. Selected customers will receive an email from Amazon letting them know they’ve been chosen for the deal.

BBB President and CEO Steve Bernas says shoppers could get fake emails, texts or phone calls claiming to be from Amazon directing them phishing scams, misleading advertisements and fake websites

“Look out for phony communications,” Bernas said. “These messages may claim your Amazon Prime ‘Invite Only’…